Презентация на тему "Branding"

Ваша оценка презентации
Оцените презентацию по шкале от 1 до 5 баллов
  • 1
  • 2
  • 3
  • 4
  • 5

Рецензии

Добавить свою рецензию

Аннотация к презентации

Презентация для школьников на тему "Branding" по иностранным языкам. pptCloud.ru — удобный каталог с возможностью скачать powerpoint презентацию бесплатно.

Содержание

  • Слайд 1

    Branding

  • Слайд 2

    What is branding?

    Branding is "modern cultural language of the modern society basing on the market relations" Branding is the main way of differentiation of products and the instrument of advance of the goods on the market

  • Слайд 3

    History of branding

    Branding was actively applied in the Middle Ages when shop handicraftsmen marked the goods with special brand   In early history of the United States of brand were often used for cattle identification The real blossoming of idea of branding fell on the second half of the twentieth century

  • Слайд 4

    Branding — is the main task of any large company

    Creation and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

  • Слайд 5

    Brand creation & Brand advance

  • Слайд 6

    Development of a brand

    In most cases development of a brand it not only branding of a new label in the market, but also change of an existing brand, that is rebranding Rebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change

  • Слайд 7

    Branding tools: Creation of a product concept

    Creation of a product conception means the development of new models of goods and services

  • Слайд 8

    Branding tools: Creation of an advertising concept

    An advertising concept - the basis of the idea of ​​branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events. Outdoor signs Light box Media space for magazines and newspapers Catalogue

  • Слайд 9

    Branding tools: Creation of marketing communications

    Marketing communications mean the process of transfer of information about the target audience products Strategic and tactical purchases of mass-media Media planning Negotiations with owners of the mass-media

  • Слайд 10

    What is brandbook?

    Brandbook is the integral, intracorporate edition focused on employees of the company Brandbook — the official description of essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers

  • Слайд 11

    Structure

    Elements of brandbook: Detailed description of the logotype All cores and firm complementary colors. Every possible variations of the logo. Documentation structure. Firm font of the company. The business documentation. Souvenir production of firm. Every possible images (photos, design).

  • Слайд 12

    Thank you for attention!

Посмотреть все слайды
Презентация будет доступна через 45 секунд