Презентация на тему "Facts about advertising"

Презентация: Facts about advertising
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  • Презентация: Facts about advertising
    Слайд 1

    Facts about advertising.

  • Слайд 2

    Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better

  • Слайд 3

    By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials

  • Слайд 4

    A York University study revealed that U.S. pharmaceutical companies spend twice as much on advertising as they do on research

  • Слайд 5

    Many researchers argue that advertising is the most powerful art form on Earth

  • Слайд 6

    Over $15 billion a year is spent in advertisements directed toward children in the U.S

  • Слайд 7

    The first advertisement widely believed to be the first to feature a homosexual couple aired in 1994 when an Ikea ad featured two male companions shopping together for furniture

  • Слайд 8

    Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face.

  • Слайд 9

    Fast food companies (soda, fast food, and cereal) in the U.S. spent about $1.6 billion in advertising in 2006.

  • Слайд 10

    The average child in America watches over 40,000 television commercials in a year, or over 100 a day.

  • Слайд 11

    In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2011, that figure jumped to $32 billion. In 2013, the figure is expected to reach $42 billion

  • Слайд 12

    Life was the first magazine to make $100 million per year in advertising

  • Слайд 13

    In 1938, radio surpassed magazines in generating advertisement profits.

  • Слайд 14

    Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world.

  • Слайд 15

    Before the printing press, advertisements were often vocal announcements. The invention of the printing press in 1440 ushered in the advent of modern advertising.

  • Слайд 16

    Most Victoria Secret models in advertisements are a size 2, with a 34”-36” bust, 23” waist, and 34”-35” hips.

  • Слайд 17

    Advertisers are expected to spend $4 billion on Facebook in 2011, of which $2.19 billion will come from U.S advertising

  • Слайд 18

    Ronald McDonald was first introduced in 1963. In 2010, the advocacy group Corporate Accountability International argued that the clown has hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases

  • Слайд 19

    Using sex to sell a product is not new. Advertisers have used sex to sell products since the early days of modern advertising. For example, pictures of naked women were placed in tobacco ads in the 1800s.

  • Слайд 20

    More than $500 billion a year is spent on advertising worldwide

  • Слайд 21

    In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs and feathers, or dressed in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey”.

  • Слайд 22

    thanks for your attention.

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