Презентация на тему "Plan"

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  • Формат
    pptx (powerpoint)
  • Количество слайдов
    12
  • Слова
    другое
  • Конспект
    Отсутствует

Содержание

  • Слайд 1

    Done by group #7: Anna Perelygina AlinaYakovleva AzuolasZilius Olga Lutsenko LeraPogorelova THE COCA-COLA COMPANY

  • Слайд 2

    Plan

    Key financial indicators of Coca-Cola. Its competitive strengths. Strategy choice of Coca-Cola company. Levers and implications. SWOT analysis. TOP 3 activities to achieve further growth. WIUU. Group #7. Coca-Cola analysis. 2

  • Слайд 3

    WIUU. Group #7. Coca-Cola analysis. 3 Key Financial Indicators (part 1) For our key financial indicators part we have chosen some financials that will show different measures of financial performance. Du Pont formula: ROE=NPM*ATO*EM - itexaminestrendsandcausesof ROE.

  • Слайд 4

    WIUU. Group #7. Coca-Cola analysis. 4 Key Financial Indicators (part 2) These indicators help us to understand the reason of Coca-Cola’s ability to invest into building new production plants and invest into bottlers’ purchase.

  • Слайд 5

    WIUU. Group #7. Coca-Cola analysis. 5 Key Financial Indicators (part 3)

  • Слайд 6

    WIUU. Group #7. Coca-Cola analysis. 6 Key Financial Indicators (part 4)

  • Слайд 7

    WIUU. Group #7. Coca-Cola analysis 7 Key Financial Indicators (part 5)

  • Слайд 8

    WIUU. Group #7. Coca-Cola analysis. 8 Coca-Cola’s Strategy Choice The competitive strategy that Coca-Cola follows in their main business is the broad differentiation strategy. The main lever of this strategy - Coca-Cola’s ability to identify diverse customers tastes and create products for their satisfaction. The implications of Coca Cola strategy: Coca Cola products will be present in every country in the world and serve so many different tastes that every single person can find at least one product that one likes in Coca Cola’s product range its flagship brand Coca-Cola can experience negative effect due to its saturation on the market

  • Слайд 9

    WIUU. Group #7. Coca-Cola analysis. 9 SWOT analysis

  • Слайд 10

    WIUU. Group #7. Coca-Cola analysis. 10 SWOT analysis

  • Слайд 11

    WIUU. Group #7. Coca-Cola analysis. 11 TOP 3 activities Expanding into emerging markets Focus on Innovations thus providing innovative and healthier products to consumers Focus on advertising and sales activities to establish customers’ loyalty to the products other than its flagship product coca-cola

  • Слайд 12

    WIUU. Group #7. Coca-Cola analysis. 12 Thank You very much for Your attention. Any questions?

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