Презентация на тему "Research project about cosmetics"

Содержание

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  Preferences of young women for hair care products: professional cosmetics or public available goods RESEARCH PROJECT Done by: Students of 13mki KuzmenkoDaria Lyskova Anastasia

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  RESEARCH PROBLEM Why don`t many young women use and buy professional hair care linealthough they have higher quality?

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  IN PRACTICE According to many researches of preferences, Russian customers have become more selective in choice of hair care products BUT Retail chain, hairdressing salons and beauty salons lose huge potential segment of buyers

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  RESEARCH Object: young women Survey people: 11 young women from 18 to 25, especially students or dependent on parents, that don`t have stable income and would like to be beautifuland well-groomed + expert Subject: motives of choosing hair care products Methods of research: in-depth and expert interviews

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  HYPOTHESIS AND RESULTS If young woman chooses public available products for hair: She have no money for professional line She don`t know about such goods It is not principal for her She used to buy certain brand Many young women don`t use professional hair care products because: They consider that it is very expensive They are not informed about available professional products

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  RESULTS - Hair problems Expert:split ends, loss of hair and sad hair

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  RESULTS - factors of choice Expert:hair type, price, brand, recommendations

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  RESULTS - reasons of no use Expert:high price, lack of info

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  HYPOTHESIS AND RESULTS If young woman chooses public available products for hair: She have no money for professional line She don`t know about such goods It is not principal for her She used to buy certain brand Many young women don`t use professional hair care products because: They consider that it is very expensive They are not informed about available professional products

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  Recommendations for producer To set up a connections with customers: Via TV, Via professional magazines, Via Internet Expert:the same

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  Recommendations for producer Point of sale - supermarkets: promotional offer, free recommendations from specialist, free samples,master class and so on Expert:the same

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  Thanks for attention