Содержание
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Coca ColaCompany
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Purpose
Learn about Coca Cola company
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Main points
Learn smth about its history Understand policy of the company Overview of main products Future plans
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History of the company
John Pemberton – Inventor of Coca Cola First Sale. Sales for the first year AsaGrigs Company bought Coca Cola Sales increased
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Policy of the company
Social-Media Policy Logo Sponsorship policy Slogans Charity Magic policy
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Slogans
1963 “Things Go Better With Coke.” 1970 “It’s the Real Thing” 1975 “Look Up America” 1979 “Have a Coke and a Smile” 1982 “Coke Is It!” 1987 “You Can’t Beat the Real Thing” 1993 “Always Coca-Cola”
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Overview of main products
More than 3500 beverages
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Future plans
1) Amount of sales Destroy concurrent Place at market
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