Презентация на тему "Swot analysis"

Содержание

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  SWOT Analysis

  Olevskaya Vera, #1031 Voronenko Inna, #764

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  SWOT analysis

  SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internaland externalfactors that are favorable and unfavorable to achieve that objective. The technique is credited to AlbertHumphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.

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  Setting the objective should be done after theSWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Strengths: characteristics of the business, or project team that give it an advantage over others Weaknesses: are characteristics that place the team at a disadvantage relative to others Opportunities: external chances to improve performance (e.g. make greater profits) in the environment Threats: external elements in the environment that could cause trouble for the business or project

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  Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category in order to maximize the benefits of this evaluation and find their competitive advantage

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  Matching and converting

  One way of utilizing SWOTis matching and converting. Matchingis used to find competitive advantages bymatchingthestrengthstoopportunities. Convertingis to apply conversion strategies to convert weaknesses orthreatsintostrengthsoropportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should tryto minimize or avoid them.

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  Internal and external factors

  The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories: Internal factors – The strengths and weaknesses internal to the organization. External factors – The opportunities and threats presented by the external environment to the organization.

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  Use of SWOT analysis

  The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired objective has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

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  Criticism of SWOT