Содержание
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Agenda Day 1 Introduction Syllabus Introduction to “Crafting and Executing Strategy” Homework Students presentation for 14thSept (5 students needed) Business Case Project
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Syllabus - Syllabus 2012.docx
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Lecture 1 - 02_Crafting strategy chapter 1 + 2.pptx
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Business Case IntroductionWIUU BBA Business Policy
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Requirements on your Business Project
5 … and what it should not be:
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… some things to respect:
6 The group will be judged + individual contribution / presentation to the project. 1 You need to have a presentation (to be presented) & handout (2 copies). you can have details in your handout which you do not use in your presentation. 2 Each presentation need to have at the end one slide where you indicate each team-member ‘s contribution. Write down who did which part. 3 Take it serious. You only have 8 weeks to finalize everything. You can always ask questions, discuss ideas & status with me! 4
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First Step - describe the business idea you have according to the following structure. max. 2 pages!
% Structure of the business idea presentation NAME of the project and CONTENT– what industry, scale, position in the value chain etc. you are talking about 1 MISSION and VISION – why implementing the business idea could be useful 2 UNIQUE SELLING POINT– what makes your idea different from the existing businesses/ players in this field 3 CHALLENGES – your hypothesis on the difficulties/ obstacles/ bottlenecks you will have to overcome when setting up the business 4 Send it to me via email. Nazar.Syrotiuk@beiersorf.com till 12th Sep. evening.
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Key Task for you
8 Present yourself via email. till 12th Sep 2012 name, student #, colored photo Questions to answer KEY Task why do you study at WIUU? what are you doing besides studying (e.g. working)
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Homework Overview
9 Repeat & study presentation chapter 1 + 2. Study chapter 3. “Crafting and Executing Strategy” Form groups for the business project Develop ideas for your business project Start reading case studies Tasks
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