Презентация на тему "QIWI"

Содержание

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  Innovative Payment Solutions – case study Total Telecom World 8 November 2011

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  Content

  2 QIWI group of companies SSK – our key solution Payment hypermarket International payments Unique marketing opportunities Benefits for Telecoms QIWI modernization program Win-win-win strategy

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  QIWI – what services we provide?

  Payment collection for ANY paid services Easy, fast and convenient way of making everyday payments for customers Secure processing of very high volume of operations at a time Unique marketing opportunities New distribution channel Economic efficiency improvement for Telcos QIWI provide service of collecting payments via different types of payments devices. 3 QIWI Self Service Kiosk QIWI Mobile Always with you QIWI WEB Online bank

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  QIWI Group of companies

  4 QIWI wallet (E-money/ M-money) Electronic lotteries Additional equipment manufacturer The Payment System System Integrator QIWI Management Advertising media QIWI Bank

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  Business geography

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  QIWI – short summary

  19 countries 210 000 POS 126 000 self-service kiosks 5 000 service providers $12 B turnover in 2010 80 M unique users Complete solution provider 6

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  Innovative payment solution – Self-Service Kiosk

  Card reader PIN Pad Bar code scanner Cash validator Touch screen Printer GPRS Riot-resistant case Coin validator Direct top up with flexible amounts NOT AN ATM Big touch screen Advertising platform Very simple intuitive interface Certified for EU Could be monobranded Variable options SIM card dispenser 7

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  The system services - Payment hypermarket

  8 &more

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  Credits Periodicals subscription IN COUNTRY OF QIWI OPERATION WE OFFER5000SERVICES QIWI IS THE ONLY DISTRIBUTOR THAT CAN REALLY AFFORD A GRADUAL COMISSION REDUCTION THE MORE SERVICE WE OFFER THE MORE INCOME PER KIOSK THE MORE LUCRATIVE BUSINESS MODEL THE WIDER TERMINAL NETWORK Tickets: Air, Rail, Entertainment Catalogue goods ON Line games Social networks Internet sales Housing and public utilities Insurance premiums Payment to budget VISA Virtual And more 9

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  International “Trans-boarder” payments

  Russian consumers can top up its mobile accounts from QIWI kiosks situated in Latvia, Ukraine and Kazakhstan. We are develop this service aiming to create a united network of QIWI SSKs which allows to pay for any service provider in any country ofQIWI presence. 10

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  QIWI Advantages for Mobile operator

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  Customer experience improvement

  Simple and easy service to use, fast. Anywhere, anytime convenience. Privacy of information and payment (phone/account numbers, amounts). Low-value to high-value top-ups, amount is determined by customer. All payments in 1 channel = payment hypermarket 12

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  Unique marketing opportunities

  13 11 commercial platforms in interface of 126000 QIWI SSKs in 19 countires Contact with 80 000 000people every month Advertising High penetration Interactivity Targeting VIP or DISCOUNT? Get an INDIVIDUAL REPORT on average transaction amount in any particular location of your choice Transaction amount low? - Offer cheap service plan Transaction amount high? – Offer VIP Interactive communications and personal messages for customers

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  New distribution channel

  14 24/7accessibility of payment point ON EVERY CORNER Fast roll out in distant areas guarantees increase of mobile penetration rate and allow to reduce inactive subscriber indicator(impossibility to replenish the account) Enables impulse top up And increases ARPU In Russia ISI decreased From 14% to 4% In four years ARPU increased by 10% We are also sell contracts via SSK (up to 50 000 in 1 month)

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  Economic efficiency improvement

  15 COST SAVINGS: Hidden costs of scratch cards: 2-5% - theft+ fraud, 6% - commission to agents, 1% - production, 3-5% - logistic, 5-7% - other expenses AVERAGE TOTAL – 12% OPEX savings: on office rent, on amount of staff QIWI IS THE ONLY DISTRIBUTOR THAT CAN REALLY AFFORD A GRADUAL COMISSION REDUCTION

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  Benefits for Telecoms

  Costs reduction at no risk Enabling lower ARPU customers and impulse top-up. Increase of penetration rate ARPU raise Inactive subscribers index decrease Significant raise of prepaid contracts share Direct targeted interactive communication channel Easy and instant time to market introduction of new products, promotions, features with high CTR. (Mobile TV, Internet, etc) Contract sales Enhance of mobile commerce Significant increase in total volume of direct top-up transactions. 24/7 comfortable and efficient service for customers 16

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  QIWI – modernization program

  SMS / USSD WE CAN MODERNIZE YOUR EXISTING DISTRIBUTION NETWORK AT ZERO INSTALLATION COST, ON A TRANSACTION BASIS WEB WIN JAVA ABG POS 17

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  WIN – WIN - WIN

  Telecoms Customers QIWI Costs reduction Marketing opportunities Customer loyalty Introducing integral solution to new markets Simple and reliable service for everyday payments 18

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  Contacts in QIWI

  19 Olga Chechetkina Head of Marketing Section International Development Division   T.:+7 (495) 783-59-59, ext.: 7294 M.:+7 (964) 570-16-44 E-mail: O.Chechetkina@qiwi.ru olga-chechetkina www.qiwi.com, www.qiwi.ru, www.osmp.ru