Презентация на тему "Interational business strategies"

Содержание

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  INTERATIONAL BUSINESS STRATEGIES

  By KalynskaValentyna

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  plan

  Factors of doing business globally Building a broader customer base

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  FACTORS

  Build a broader customer base Prevent adverse effects of seasonal business swings in your domestic market Utilize excess manufacturing capacity sitting idle at home Lower production costs by using lower priced labor abroad

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  Building a broader customer base

  Build a Loyalty Ladder to Create “Raving Fans” Identify a Target Market for Direct Mail

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  Create a Referral Program Discount Gifts Invitations to special events Exclusive products “closed door” sales events

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  Weed Out Bad Clients and Cater to the Best

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  Create Strategic Business Alliances

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  Use Radio, TV, and Newspaper Advertising

  Advertisers believe that digital media offer more cost effective way to reach target audiences. Internet media now about $20 billion, but that is only 6% of total worldwide media spending. Traditional mass media are losing placement to digital media—particularly newspapers. Television has been hit by the shift to digital, but is responding with partnerships with digital organizations.

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  Train and Support Employees to Improve their Skills

  Increased productivity and performance improvement • Reduced server loads and bandwidth costs • Stricter adherence to corporate policies • Improved customer satisfaction • Increased employee morale and retention • Increased revenue

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  Improve the Conversion Rate for Leads and Contacts

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  Convert a Single Customer into Multiple Customers

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  Increase Visible Exposure Go Online and Drive Traffic to the Brick and Mortar Location

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